The CashFlow Quadrant describes four kinds of people. One of which is the business owner. Well, who has the money to buy a million dollar franchise? Can you raise the capital for a start up business from scratch?
In his book, The Business School for People who Like Helping People, Robert Kiyosaki spends some time examining what it means for every man or woman looking to start their own personal business in a network marketing venture. Kiyosaki gets the struggle that such a move represents. He knows how easily hopes and dreams are dashed with comments from family and friends stuck in the (E)Employee and (S)Self-Employed or Small Business Owner Quadrants.
I know I struggled to make the change from the E quadrant as an RN to understand and embrace the values of the B Quadrant. I am still a part time employee, but, I think like a business owner.
Your Network Marketing Business is a B Quadrant Business.
Only in network marketing can an individual set out to change their lives with a low start up cost investment. Kiyosaki says this venture becomes a B Quadrant business because a network marketing business has the expectation that it will expand to the criterion of 500 people or more. Also, your income potential is, in theory, unlimited.
Now, some of these people looking beyond the E and S Quadrant to get started in the(B) Business Quadrant are slow to leave the patterns, and self limiting belief systems behind. It is true that they can be influenced by comments, unbelief, criticisms and more when they continue to move and live in the circles they are trying to work their way out of. Now, don't get me wrong. No one is saying to leave jobs, family or friends behind literally. That is ridiculous. Kiyosaki makes a simple clear picture of the difference in values between people living in each of the four quadrants. This explanation helps me to understand myself better and perhaps you can see how new business owners in network marketing get derailed if they do not come to an understanding for the need to cultivate new values.
For example, as a RN, I work for a hourly wage. In that part of my life, I am operating in the E quadrant as an employee. In the circle of peers I work with, there is lots said about overtime earnings, how many vacation days are earned, the health benefits granted. All of these things I value and appreciate. However as an employee, I am destined to work hard physically, mentally and emotionally at the bedside until I am in my sixties if I do not make a change. I am embracing Attraction Marketing with my network-marketing business to move me into the B Quadrant. My peers are focused on the security of their job. In health care, security is perhaps more of a sure thing. In many sectors of employment these days, employees in the E Quadrant do not know from one month to the next if they will have a job. If security is your central value, then maybe the the values of the B Quadrant will not fit for you. Let's see.
My father was a piano tuner and repair serviceman. He certainly embraced the values of the S Quadrant as a small business owner. My dad wanted to do things his way. He wanted independence. He worked hard, did not have any employees, so put in long hours. He serviced a very niche market. The income of my E Quadrant Mom as a RN became the main income in our home. Other examples of S quadrant members are professionals like doctors, lawyers, accountants and many other professional services who strongly value their independence.
I love the benefits of also belonging in the B quadrant. Kiyosaki describes men and women in the B quadrant as "often people with powerful life missions, value a great team and efficient teamwork, and want to serve and work with as many people as possible." Now, does that sound like successful network marketing or what?
So, folks who are moving from the E or S quadrant will want to discover for themselves what makes them tick. What is their life mission or purpose? It is this kind of work that helps the transition from hanging on tightly to security to discovering the empowerment of reaching for your full potential.
As a business owner in network-marketing, the financial asset that you are building can be the means to also participating in the I, or Investor Quadrant. In Kiyosaki's book, he spends considerable time teaching the importance of cultivating your "emotional IQ." This results in a maturity that manages your new income wisely, not getting caught up in baubles, and material things that do not create residual income.
You may find the best network marketing company, be on the road to success, but, sustained growth and commitment to the process will mean determining to understand and embrace the values of the B Quadrant. In this effort, you may find yourself spending more time with like-minded people in your new success team. Your sponsor, mentor is invaluable to come alongside to encourage you when doubts and fear creep in; when criticism from peers, friends and family undermine your efforts to change quadrants.
You may be surprised that when you take the time to explain to those people remaining in the E or S quadrants what the quadrants are; outline the core values represented in each; that, given time, they may consider joining you in your B Quadrant network-marketing business.
In this age of instant results, many people who are used to getting paid a salary on a fixed schedule, struggle to work through the income curve that happens in network-marketing. When you are looking at companies, you will want to examine and find the company that has a compensation plan that supports you through the start up period until residual income is generated.
Kiyosaki talks about a " 5 year plan" for business development for 3 reasons.
1. "Learning is a physical process." As I discussed above, even learning the new values of being a business owner and implementing them will take time. That is the mental learning curve. Then there is the physical learning curve if you are learning to do online marketing, make presentations. For sure, you will want to give yourself time to learn, do the task, maybe stumble, correct and take action again.
2. Unlearning is a process. I operated for 15 years in the E Quadrant before switching over to the B Quadrant. You can bet that unlearning the values around the comfort and security of being an employee is a long process. I still am a part-time employee, but, I think like a business owner. That did not happen overnight.
3. Kiyosaki described the process of his personal experience of like that of the caterpillar " having to become a cocoon before becoming butterflies". For Kiyosaki it was the rigorous training to become a pilot prepared for combat in war. Again, Robert Kiyosaki describes how two failures in business taught him invaluable lessons that vaulted he and his wife Kim, to long term financial success. Do you think that if Kiyosaki quit business because things got tough he would be in the place he is today? Not at all, nor countless of other men and women. Difficulties touch the human spirit and can inspire people to move through them to discover great potential. At the 2008 Olympics I am sure that Micheal Phelps and Usaine Bolt know what it is to work through struggles to achieve unprecedented success.
Kiyosaki says "To me the difference between the values found in traditional education and the value found in life-changing education is the difference between the values placed on learning from our mistakes versus punishing people for making mistakes, and placing value on the human spirit."
Best network-marketing companies provide real-life education. The company leaders and trainers commit to supporting your success to fully embrace your new B quadrant business.
Pat Campbell is a guide for network-marketers who want to learn to use Attraction Marketing as their business plan to use to the internet for network-marketing. Attraction Marketing is a new model of marketing that results in measurable action steps and results. This empowers you to truly control your marketing strategy and get into cash-flow quickly, ensuring your success. Learn more about Pat Campbell and Attraction Marketing at http://campbellpat.com/
Article Source: http://ezinearticles.com/?expert=Pat_Y_Campbell
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